Over the past decade Toyota has grown to catch up and then overtake General Motors as the world’s leading automotive manufacturer.

This short video explains how this remarkable gain can be understood in terms of the self-reinforcing competitive advantage that is generated by the Escher Cycle.

The second largest automotive manufacturer is now the Volkswagen group, and this company runs a similar cycle:

Screen shot 2015-03-09 at 09.13.06


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