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A blueprint for winning any game your business chooses to play

The Escher Cycle delivers lean, powerful tools for tackling the activities that matter. The result is a compelling, holistic framework for transforming your business, starting with the priorities you face today.


The Escher Cycle reveals a ‘unified theory’ of seven key activities that underly all business success. It shows how they fit together to form a living system.

The book provides lean, effective tools that help you apply the thinking directly to your business.

Each tool is lean, scalable, and focused on the essentials. It enables you to efficiently address the key strategic issues you face today, whilst building towards an enduring, holistic business model for the future.

And as one reviewer put it, “The Escher Cycle weaves powerful tools for building competitive advantage into a compelling, holistic framework. It offers a blueprint for winning any game your business chooses to play.”


Buy the Book

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Describes business as a living system

When you learn to manage your business as a living system, you create an organisation that is inherently able to adapt, evolve, survive and thrive in a changing landscape.


The Escher Cycle uncovers a ‘unified theory’ of seven key activities that drive all business success.

These activities interact with one other and with the outside business environment.

The result is what scientists call a ‘complex adaptive system’:

  • It is ‘complex’ because outcomes cannot always be predicted
  • It is ‘adaptive’ because it changes over time, and
  • It is a ‘system’ because the parts are interconnected and work together as a whole.

Essentially, this means a business is a living system. Its separate parts work together, just like the body of an animal.

The Escher Cycle reveals and describes that system, and shows how to lead and manage it as a living (or ‘complex adaptive’) system.

In a fast-changing world this becomes the perfect recipe for success.

Switching the focus of leadership in this way frees up the organisation to adapt, evolve, survive and thrive — just like a living organism in a changing landscape.


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A unified theory of business

By identifying the seven key activities essential to the success of any organisation, The Escher Cycle shows you where to focus for maximum impact.

This increases the effectiveness of your actions.


Unified TheoryThe Escher Cycle starts out by asking one very  simple question:

“What is the least a business needs to do to be successful?”

The answers reveal seven core activities that bring maximum return for minimum effort. The strategic success of any organisation is driven by its operational performance at these activities.

Each activity is clearly explained, from the relatively straightforward ‘Satisfy Customer Needs’ to the more complex ‘Escher Cycle’. Technologies and markets, products and services may vary but these seven essential activities remain unchanged.

Because they apply to all businesses, these fundamental activities together form a ‘unified theory of business’. This can be applied to any situation, in the same way that the theory of gravity allows you to explain and manage the fall of an apple, the fall of a cannon ball, or the orbit of a planet around the sun.

But in this case, the result has been called “a blueprint for winning any game your business chooses to play.”

Applying The Escher Cycle will improve your leadership and organisation performance in three very practical ways:

  1. It shows the critical areas where you need to focus your attention, freeing up time from unimportant tasks and telling you the right questions to ask
  2. It shows clearly the outcomes you need to create
  3. It provides focus and tools to know where and how to apply your limited resources for maximum impact.

As one reader put it, “If I’d achieved the perspective this book gave me earlier, it would have saved me a year of development and given me a year of sales.”

You can buy The Escher Cycle here.


Buy the Book:

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